Elena Yu received her
B.A. degree in Economics, summa cum laude. She has a master's degree in public
health/epidemiology and a Ph.D. in Sociology. Growing up in a multi-cultural environment enabled her to speak several
languages besides English, including Mandarin, Cantonese, Taiwanese and Bisaya. She once studied Spanish and welcomes
the opportunity to practice speaking the language.
As a university professor for many years, Elena has taught in Taiwan, Canada
and the U.S. Her keen interest on aging and health, and a desire to help the less fortunate--combined with over 25 years of
personal experience in real estate, led her to obtain a Broker license. She has been a long-time resident in San Diego and
enjoys serving the community with her education and expertise. Having cared for family members who were physically challenged,
she understands thoroughly the housing needs of older persons or disabled individuals. Whatever special housing needs
you have, you can count on her to help you.
About the company.
Coldwell Banker Residential Brokerage is a real estate company founded in 1906 by two persons: Coldwell and
Banker. As the first national real estate brand, Coldwell Banker has a legacy of stability and reliability. One
of the founding principles of Coldwell Banker is that of utmost honesty and integrity. The parent company, Realogy
Holdings Corp., is designated as the 2014 World's Most Ethical Company by Ethisphere Institute.
Coldwell Banker has offices in 49 countries and territories, including the United States and Canada. There are 3,100+
Coldwell Banker offices and 84,900+ indepndent sales associates worldwide. Nationally, Coldwell Banker is the #1 real
estate company, selling over $571 million in real estate every day, with a total of $208.7 billion annually. In Southern
California, Coldwell Banker sells over $53 million in real estate each day. Our office, Coldwell Banker Residential
Brokerage, is located in Carmel Valley--which has the top-rated elementary, middle and high schools in all of San Diego County.
We offer services needed throughout the home selling and buying processes. As a preferred broker for the top relocation
companies in the world, we also assists thousands of corporate transferees moving into the area. Please feel free to
contact me anytime for your real estate needs. Thank you!
Elena Yu's Goals and Ethical Principles
- To protect the best interest
of her client above profits.
- To provide the best real estate service possible to every client.
help build and expand the wealth of her clients ethically.
- To promote the economic well-being of the community.
Elena Yu served as a
volunteer on the Education Committee of the San Diego Association of Realtors® in (2008-2011)
before switching to serve on the Housing Opportunities Committee (2011-date) and the Global Real Estate Council (2013-date).
The Education Committee's recommendations for special courses to advance the competency of real estate salespersons has created
invaluable learning opportunities for many real estate professionals. The Housing Opportunities Committee is working
with non-profit organizations to assist distressed homeowners from all walks of life. The Global Real Estate Council
promotes networking and business opportunities with international real estate clients and professionals.
Elena is also a member of the following professional real estate
organizations: The National Association of Realtors® , the California Association of Realtors® and the San Diego Association of Realtors®.
In her academic life as a professor, she is a Life Member of the New York Academy of Sciences and a life member as well of
the San Diego Chinese American Scientists and Engineers' Association.
Elena Yu is a Certified Residential Specialist (CRS). Only
3% of all realtors in the U.S. holds this designation. She is also a Certified International Property Specialist (CIPS).
Around the world, only about 2,500 realtors holds the CIPS. Both designations require lengthy continuing education
and a certain level of sales volume in order to qualify. Elena Yu also took additional risk management training created
by the San Diego Association of Realtors ® to minimize home buyers and sellers' exposure
to litigations in real estate transactions. She has also received a series of comprehensive training
program in appraisal, negotiations, and ethics established by the National Association of Realtors. She has the Broker's
Price Opinion designation, and is a Certified Negotiation Expert. She works almost exclusively by referrals. Her
clientele are culturally, ethnically and linguistically diverse. She treats her clients like they are members
of her family.